Client Retention should always be your number one concern and goal. Since it's
roughly six to 12 times less expensive to sell to an existing customer than it is to acquire
a new one, the value of your existing customers is too compelling to ignore. You need to
keep your customers engaged between sales. Its hard enough to add new business or
customers but if existing customers are not returning, then what are you really
accomplishing. Let Vista Marketing Strategies develop a plan of constant contact. This
strategic communication with your clients will grow your year over year sales so that any
new business will truly be incremental.
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